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Our New Look

We’re proud to introduce Proudly You — the newly branded online shop from West Lothian Pride.


As part of our refreshed website and updated digital identity, Proudly You marks a bold new chapter for how we support our community online. Designed to be modern, inclusive, and unapologetically proud, the new branding reflects who we are and what we stand for: visibility, equality, and community.


Every purchase made through Proudly You directly supports West Lothian Pride, helping fund local LGBT+ initiatives and the West Lothian Pride Festival — a safe, joyful space where everyone is welcome and celebrated.


This isn’t just a shop — it’s a statement. Proudly You stands loud, visible, and fearless. It celebrates who you are, who we are, and the power of Pride in all its colours. When you support Proudly You, you’re wearing your Pride, sharing your voice, and helping our community shine — today, tomorrow, and for generations to come. 🏳️‍🌈✨


Check out our growing range of Pride products — with new items being added all the time. Wear it. Show it. Be Proud.

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Our Partners

PS Wholesale

“PS Wholesale is proud to support the LGBTQ+ community. We work closely with Pride events, organisers, and independent retailers across the UK, supplying unbranded products that keep costs low and accessibility high. By offering affordable essentials without unnecessary branding mark-ups, we help make Pride events more inclusive, welcoming, and accessible for everyone.”

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EB Pride Clothing

"EB Pride Clothing — standing for EVERYBODY — was formed in 2022 during a holiday, sparked by a simple idea: to create subtle rainbow shorts that proudly yet effortlessly express LGBTQ+ identity. What began as a personal need has grown into a mission to increase visibility and foster inclusion. When you wear EB, you’re not just wearing clothing—you’re showing your support and signalling that you’re a safe space where people can be their authentic selves. With every purchase, £2 is donated to LGBTQ+ mental health charities, helping to make a real difference in the community."


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